CLIENT  : Poochie Mama


WORK : Identity Design


SKILLS : Photoshop, Illustrator, hand lettering


Poochie Mama was developed for a doggy daycare/spa in Hawaii. As a small business woman, the owner was looking for something that showed her creative and jovial nature, while reflecting a dog’s leash and collar. She liked the imperfections of hand-lettering, and wanted to incorporate that into her business.